How to use Google Trends to sell

Leading the search engine market with a 91.9% share, Google processes more than 8.5 billion searches every day. A relevant point is that, according to the State of Search Brazil survey , carried out by Market Review, approximately 88% of Brazilians used Google to search online in 2021. Of this total, 82% used the search feature to find content and 70% to find consumer products. Given the impressive amount of this research, patterns of public behavior can be revealed through monitoring. It was with this objective that the search engine company created a tool called Google Trends , which tracks the most popular searches. In today's publication, we will bring you the main searches of 2022 in Brazil, an explanation about the tool, its possible benefits for your online business and the actions you must take to put it to use. What is Google Trends and how can it be used? Google Trends is a free service provided by Google that graphically shows the popularity of certain search phrases and topics over time. The site returns a graph similar to the one shown in the figure below when you enter a term to search. time period is shown on the horizontal axis. It is important to note that the growth curve on a graph is not always upward. Search volume may decrease gradually or suddenly depending on audience interest and the topic.



Google Trends has been in operation for over a decade and was originally designed to show the most popular global search trends. As Trends means “trends” in Portuguese, it is no surprise that the tool is named after the concept. The Google Trends database includes data such as: Documentation of search phrases and topics since 2004 Trends in daily and current searches The most popular search phrases and topics from previous years Industry Email List Analytics by topic and across a variety of Google services (images, news, YouTube, and Shopping searches) Google Trends is a fantastic tool for business owners, as it not only reveals what topics are trending, but also provides suggestions based on past searches. Product, category and seasonality data with significant commercial potential for physical and online stores can be generated from this website. Benefits of Using Google Trends for eCommerce To be successful in business, it is essential to know in depth the preferences and routines of the target audience. Those in the retail and e-commerce industries would do well to include Google Trends in their sales strategies. Regularly checking the most searched phrases on the internet is a great way to find out which items really interest Brazilians.







Through Google Trends you can also: Always stay aware of the latest developments in your sector Discover the most sought-after services and products online Predict the busiest shopping seasons Allows deeper investigation of the Brazilian customer profile Uses current fashions to motivate customers to buy new products More than 90% of consumers use Google to research or make a purchasing decision before doing any other type of online research. Your business could lose out if you don't take advantage of this trend. Identifying Sales Leads Using Google Trends Here's a detailed walkthrough of the Google Trends platform so you can identify emerging markets and capitalize on new business opportunities. Check out! 1. Visit the Google Trends Page The first step is to visit the Google Trends Brazil website at trends.google.com.br/trends/?geo=BR 2. See the most popular queries To find out what keyword phrases people are searching for right now, go to the left-hand menu where you can find the “Top Searches” option. By clicking this button, you can check daily search trends and real-time search trends. It is also possible to configure searches by topic and countg related interests.